Ethical Consumption

The acceleration of the production cycle and the use of natural raw materials, added to the enormous amount of waste generated throughout the process, is leading the system towards a growing entropy, which in the long-term represents “ecocide”, the gradual destruction of the environment, which is the basis for human life. This is the violent, unconcerned and irresponsible side of the vicious circle of production and consumption with regards to the environment and to man himself, particularly the generations of the future. Consumption is good for society providing that it is environmentally sustainable and socially fair and tends to improve the quality of life. We examine the field of ethics with a view to suggesting alternatives to the commercialisation of life created by market logic. Alternatives that become a development model based on sustainable criteria and applicable to most of the world’s population, which is in an extremely vulnerable situation. This means re-considering values like health, personal happiness and environmental preservation as part of the economy. Ethics have to be a key concept and require a completely new approach.